Think Outside The Box

Think Outside the Box for summer 2012 introducing a whole new category of wines - Marketed in the music scene, young and strong image and color related wines. Wines like you have never seen them before.

Bodega Los Toneles launched its new brand of flavored wines

Bodega Los Toneles launched into the arena of flavored wine last Friday, during a themed party held at the winery presenting Remix: a wine with fruity flavors that combine white or red wines that can be used, in turn, in drinks or cocktails. A careful packaging is one of its characteristics, and each label (reminiscent of an entry ticket to a concert), has a recipe with the perfect and appropriate for that style of music and life. The branding was done by Guillo Milia, winebranding and design specialist. "Following some vintage inspired packaging (reminiscent of an entry ticket to a concert), I thought a campaign rooted in the personalities describe each musical rhythm, taste and lifestyle." Remix Your Life "appeals to the personality, freedom and self-determination, "says Milia. The first four brand flavors are Lemon Dance, Rock Mango, Strawberry and Pineapple Pop Reggae. The guests were able to learn and know the characteristics of this new drink and enjoy delicious tastings. With this new product, the bet is get to the party circuit and supermarkets. Bodega Los Toneles is also present in the wine market in other segments through their lines, Toneles, Dos Estacas, and Moscatino.